FROM BOOK
TO UTOPIA
We didn't start as a hotel. We started as a story about freedom.
The Book
Xiao Peng publishes 'Ten Years of Backpacking'. It sells millions and inspires a generation.
The First Hostel
Lijiang Shuhe. The first physical utopia is built to solve the 'Backpacker's Dilemma'.
Expansion
Opening in Shangri-La and Xi'an. Defining the 'Youth Park' concept.
Desti V2.0
A digital-first lifestyle brand for the modern social soloist.
A NEW REALITY
Dreams in a New Era
For over a decade, we've shared the message 'Dreams Never Stop, Struggle Never Stops.' But times have changed. Today's generation faces different challenges: unaffordable housing, uncertain careers, delayed retirement. We can't talk about dreams without acknowledging this reality. That's why Desti exists—to make authentic travel and connection accessible, not just aspirational.
THE "YOUTH PARK" CONCEPT
Social DNA
Lobby bars designed for interaction. No one stays a stranger.
Hotel Comfort
Dyson dryers, Kohler baths, and custom privacy pods.
Visuals First
Every corner is a photo op. Designed for the lens.